Your business signage must immediately align itself with your business and the quickest way to achieve this aim is by colour coordinating your signage with your brand’s colour scheme. Doing so strengthens your brand identity and builds familiarity within your consumer community.
Choosing colours for customised signage
Colours can influence consumer behaviour so your brand’s choice of colours is important. The type of business that you operate and the way you want your consumers to engage with you will change the way you look at colours forever.
Signage specialists such as https://treaclefactory.co.uk/services/signage/ suggest that you should consider the emotions that you want your consumers to feel when they think about your business as the first step to selecting a colour scheme. For example, if you want your customers to feel safe, you might choose blue, whereas if you want your customers to be excited, red might be better for you
You will want your background and text colours to contrast so that they pop and present an effective visual aesthetic, grabbing consumers’ attention and directing them to your business. You will also want your sign to not only look great but be easily legible from a distance, so design with a suitable brightness difference between the colours. Failing to do so can result in an ambivalent block of colour with no perceptible function.
Some really effective colour combinations
Black on white or white on black are incredibly simple but hugely effective colour choices for informative signs. Using both bright yellow and black will make consumers cautious, so are well suited to warning signs.
Red signs always capture the attention of passersby who are compelled to check for special offers or rewards. White on red stands out better than black on red, which can be troublesome for colour-blind individuals.
In conclusion, choosing the colour scheme for your customised signage is not an easy decision, but by sticking true to your brand’s colour scheme and considering the purpose of the signage, you will arrive at a perfect solution for your business.
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