Each of us at least once in our life has had to deal with the organization of an event. In these cases, there are many things to consider and this could generate stress. I am not going to deal with this topic, too broad and not exactly in my strings. Instead, I would like to dwell on the indispensable necessity of certain tools related to communication and image.
An aspect that is often left in the background and to which little importance is given is that relating to graphics. An event can be well organized, it can have interesting content, but without adequate graphic and image communication, it could be not very effective.
The graphic aspect is very important because it immediately reaches to the user.
How to create a poster for an event
It is essential to define a poster with all the information of the event, which will then be declined in different formats as needed.
Defining the graphic and communicative style that represents the event is the key to reaching people. The poster must be understandable and the public must receive the message you want to convey.
If you can find a captivating image (that leaves you speechless) or an iconography or reference motif, you will have the opportunity to be more recognizable.
Obviously, try to create a poster that represents you or your company and therefore is an expression of what is your brand identity.
What do you want to communicate?
Choose what to say and do it in the best way, it is still a poster, so try not to be too verbose and concentrate on the essentials.
To be clear, there is no need to explain how the event was born and how it took shape. The attention of the people who will see your poster is limited so you need to make sure they focus on the basics.
Whom do you want to communicate?
When defining the style of communication, you have to do it obviously considering who your audience will be. For the success of your event, it is important that it is addressed to potentially interested people and therefore to a specific audience.
What information cannot miss?
There is a series of information …
- The name of the event is obviously fundamental if easily memorized even better;
- Date and time;
- The location (where the event takes place) if you want people to reach you, the address must always appear;
- A contact, if people want to know the more, phone number, email or Facebook contact;
- People need to know who organizes the event, so your company’s brand must be present and clearly visible;
- Obviously, if there are sponsorships, collaborations and sponsors it is good to insert them;
- Then if you have more space and want to say something more, insert a brief description of the event, what is proposed with any eventual program of the evening.
Dimensions of a poster and layout definition
The poster of an event is usually made for a medium-small format, the most popular standard formats are A4, A3, and A2, and you may have seen them in the windows of shops, bars, and restaurants. The graphics to be created are only one (possibly in the larger version if there are images) and then adapt it to the smaller formats. The definition of the layout is fundamental. It is necessary to define the right space for all the information. So that everything is clear and above all easily readable. Each component must have the right spaces, for this reason, a content hierarchy is required.
All elements must be arranged within the space with the balance in order to have the right importance.
Once the event poster has been created, proceed with its graphic adaptation as needed, going to integrate the graphics also according to the format. It may be necessary to make a poster (50 × 70 cm), or even a postcard (A6) to be used as an invitation.
A fundamental aspect is to maintain a communicative coherence if better coordinated between all the graphic products that are developed.
Not only paper graphics but also digital
At the same time as the graphic development of the poster for printing. It is recommended to provide graphic adaptations also for the web. Usually, the printed posters that are printed have vertical development. For the web, we tend to prefer the horizontal one, both for social media and for sites and blogs.
Depending on the use you have to make, the file for printing must have certain characteristics, different from the file for the web.
Facebook event graphic size
To increase the visibility of your event, the presence on Facebook through the creation of an ad hoc event is highly recommended. Again, the graphics must be coordinated and in line with the style of the poster. In this case, it is not necessary to enter all the main information because it is possible to go back to the activity page. In addition to the post information. In addition, if it is your intention to increase visibility, to sponsor the event. I recommend that you minimize the text on the image to make it visible to the greatest number of users.
The minimum size for creating a Facebook event graphic is 1200 × 628 pixels if you want a better definition of the image I suggest you work on a larger format, keeping the same proportions of scale.
Some advice
There are those who create their own event graphics and those who rely on professions instead. If you are one of the first, then it will be convenient for you to know a few things.
To ensure that your graphics are impactful, focus on the image if you have the opportunity. Choose one that may be made by you and not purchased in stock. Please use only one image and avoid making collages, to make your message more identifiable.
Use comprehensible and easily readable fonts so that your communication reaches people immediately.
If you want to capture more attention and with the elements before you have been quite sober, use color. This is a valid ally, it captures attention and stimulates the user to interact. Each color has a meaning, so choose it carefully. And make sure that it is in line with the message of your event.
If you want to be even more incisive in your poster, insert a call to action. A message that invites the user to participate in the event.
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