In a world where attention spans are dwindling and the catchiest content cashes cheques, written text alone isn’t engaging enough (yes, we’re aware of the irony). This article breaks down why video content is the next step to take in optimising your website.
Engagement
Compared to text, images and even audio, video is by far the best at grabbing attention and keeping it. Although text can be effective at conveying ideas in depth, your audience doesn’t know whether the reading will be worth their time.
Reading also requires people to actively engage their brains to process information, something they are typically sick of doing by the evening. Video is simply more dynamic than the otherwise static presentation of text, and can simplify and streamline otherwise complex content with helpful visuals.
Of course, these tasks won’t be easy if you’re inexperienced. You can find expert advice and services for web design Surrey online, for example at https://www.akikodesign.com/design/web-and-digital/.
Mobile-Friendly
Videos should be optimised for mobile phone users, which is crucial in reaching a wider audience. People on phones have a far more limited perspective of your website, with information being condensed or off-screen. It’s therefore even more important to grab a mobile user’s attention right at the top of the screen.
Mobile users are also more likely to spread video content to their social media, as phones are optimised for sharing content across platforms. A guide to scaling can be found here.
Securing Sales
Even with the most compelling product description, would-be customers may still be sceptical or confused about your product. A video demonstrating the product – with how to use it, additional features, etc. – can help clear up any doubts and secure a purchase.
Testimonials are no different. Written reviews may be reassuring to some, but there’s no guarantee a real customer generated the review. By including video testimonials from satisfied customers, you can provide a genuine and trustworthy account of your product or service’s quality, instantly boosting your credibility.
Of course, balance is key. Videos alone don’t make a website, but they can certainly help build your brand.
About Author
